If you consider a normal purchasing funnel, the consumer at the start of the funnel is not actively engaged and spends no money. We then take them through stages of awareness, consideration, preference, and finally purchase. Money is spent when a consumer...
Traditional health insurers often rely on control and scale to keep threats at bay. It’s worked for decades and to some degree continues to work today. But this approach has also stifled innovation and often does not help, and sometimes hurts, the people we are trying...
Many outsiders look at healthcare and see an outdated industry with old technology. They wonder how a business with so many processes could have so little artificial intelligence (AI) driving it. After all, we can fly airplanes on autopilot, manage...
I used to run the analytics department at a public healthcare company and would often get asked to explain why our analytics performance made us better than our competitors. I often answered … “it doesn’t”. After the initial surprise, I then go on to explain...
This recent study conducted by AAFP and funded by Humana captures a key concern family physicians have with value-based payment models. 62% of physicians say there is a “lack of evidence that using performance measures result in better patient care” and 58% say “VBP...
Is the concept of a consumer in healthcare a myth?October 18, 2019
